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Graphic Design Proposals 101 Independent Study Workshop

By Ilise Benun

SKU# U1907

It would be nice if strong design work could speak for itself, but in many cases, writing a graphic design proposal is the only way to be considered for a job. You may even already have a proposal template that you tailor and tweak for each project, but is it strong enough to get you the design projects you want most? You don’t have to be a great writer to craft a winning graphic design proposal, but you do have to know which requests for proposals are worth responding to, and what to include in them. In this course, instructor Ilise Benun will teach you how to write a proposal, how to weed out bad prospects, and get to know the good ones better before you work with them. Learn how to use the process to your advantage—developing strong connections, so that even if you don’t get the job in question, you’ll have managed to build a relationship with a future.

In this course you’ll learn:

  • How to effectively leverage the proposal process to get the design projects you want most
  • What to include in a proposal and what to leave out
  • How to organize the information
  • How to present your work so the best prospects see the value in what you bring to the table
  • How to present pricing so prospects don’t fall off their chairs

Who should take this course:

  • In-house and agency designers
  • Creative freelancers
  • Agency designers

Course outline

  • LESSON 1: Should you do the proposal? (The Decision)
  • LESSON 2: Writing a winning proposal (The Document)
  • LESSON 3: Pricing for proposals (The Price)
  • LESSON 4: Presenting your winning proposal (The Process)

These workshops are self-guided, "offline" versions of our online workshops at HOW U. You receive the same curriculum and supplemental materials, but you do the work completely on your own, making them an ideal choice for students who truly want to work at their own pace

In contrast to our online workshops, where class is "in session" for a specified period of time, there's no set time line for an independent study class, you could approach it as an intensive crash course, pick it up on weekends over several months, or whatever works best for you.


SKU U1907
Author/Speaker/Editor Ilise Benun
File Type ZIP

Retail: $39.99

Your price: $20.00

You save: $19.99 (50%)

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