Print's Why We Buy, Why We Brand – Debbie Millman's Branding Secrets - OnDemand DesignCast

What makes a brand stand out? Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple?

If anyone understands how brands work, and how they shape our culture, it's Print's packaging columnist Debbie Millman. A guru of the branding world (her most recent book, Look Both Ways, hits shelves this fall) Millman is a partner and president of the Design division at Sterling Brands, where she has lead the redesign of Celestial Seasonings, Tropicana, and many other brands deeply familiar to every consumer.

In this insightful presentation, she takes a keen look at the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live. Debbie Millman knows what makes brands tick-don't miss this chance to hear her insights, and get direct answers to your questions from a master of the business!

You will find out:

• What are the five waves of modern branding? Millman will explore each one, focusing on the brands that defined each period.
• How human evolution and population trends are linked with branding.
• How human evolution and population trends are linked with branding.
• How technology has changed the way we interact with each other and with brands.
• What it takes for modern brands to stand out in a crowded marketplace.
• How branding connects with our basic instincts.

About the Presenter:
Debbie Millman has worked in the design business for 25 years and is a partner at Sterling Brands. She recently worked on the redesign of Tropicana, Ben & Jerry's and Pepperidge Farm cookies. She teaches at the School of Visual Arts, and gives lectures around the country as a national board member of the AIGA, and on her weekly internet talk show, Design Matters.

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What HOW + Print Magazine's Associate Editor, Karli Petrovic, has to say:
I've always been interested in branding and the way certain products make us feel. In this OnDemand DesignCast, you get straight-from-the-source information from one of the industry's top brand (re)designers.