There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. Surviving and more importantly succeeding in a corporate world requires you to be a project manager ...
Comments:
Finally, a book that speaks our language! Obviously I'm an in-house designer and there aren't many books on the subject. Andy hits all the major points and then some. I recommend this book 100 times over.
"Dead on!"
Rating:
Posted By: Michael Clark
Date Posted: 2010-12-14 16:41:41
Comments:
I have built two corporate creative departments from scratch. Reading this book exposed all of my secrets I learned over 16 year in the business. This is a must read for anyone at any stage in a corporate creative department. Thank you Andy I feel less crazy now.
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