The Strategic Designer

The world of design is finding itself in the middle of a transition of thinking. The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies.

You'll learn to:

• think through problems rationally
• use a process to determine solutions to problems
• build strong client relationships
• elevate your standing with clients
• increase project success rates
• boost efficiency and enhance creativity

Containing interviews with some of the most respected names in design (Dave Mason, Tim Larson, Stefan Bucher, Ellen Shapiro and more), The Strategic Designer looks to help designer's become experts in their profession as whole, not just designing. By adopting a process that considers collaboration, context and accountability, designers move from "makers of things" to "design strategists."

What HOW Book's Designer, Ronson Slagle, has to say:

I got to meet Dave at the last HOW Live event and sat in on one of his workshops – he's the real deal. He's able to simplify concepts of design – and just as importantly, client relationships – in ways that took me years to really figure out. Very helpful and just generally an excellent guide to work from.