The Real Business of Web Design

This title will give graphic designers, web designers, and communications professionals new insights about how to take advantage of the Web as a multi-channel, transaction-oriented medium.

This essential guide goes beyond the latest trends on the Web and simply creating better customer experiences online: it offers a veteran web designer's visual design strategies and best practices for making the Web work. Readers will learn how to use the Web in crucial ways to distill the communications principles necessary to achieve increasing value; identify approaches and steps necessary to improve business efficiency; streamline business communications; eliminate unnecessary paperwork; speed up business transactions; and increase profit.

This book details how the Internet has already become an integral part of our culture and how it sets a standard for a network-centric world. By providing a broad framework of specific tools for improving web initiatives, this book offers ways of clarifying and simplifying the Web development process and achieving consumer-friendly goals. Everyone wanting to take full advantage of the Internet as a business tool must have this visionary resource.