Completely expanded and updated, this compelling collection of essays, interviews, and course syllabi will help teachers and students to keep pace with the rapidly changing field of graphic design. New contributors such as Maud Lavin, Armin Vit and Marty Neumeier have been added to this collection joining previous contributing educators and designers such as Milton Glaser, Jessica Helfand, Paula Scher, Michael Bierut and Lou Danziger.
This luminous group offers original theories and proposals and discusses a wide range of design education concerns, from the dichotomies between theory and practice to the importance of mastering the traditional media of the field versus the need to learn new media and remain flexible in a changing world. Many share their thoughts on their own education, their mentors, and their students.
New to This Edition: Forty new essays discussing a wide range of topics, including the ramifications of computer technology and the Web, the growing dominance and accessibility of digital media and kinetic tools, and the role of branding and marketing
The second edition of this popular resource helps teachers and students keep pace with this constantly changing field. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns--theory versus practice, art versus commerce, classicism versus postmodernism--and consider topics such as ethnicity, eccentricity, and social responsibility within and outside the academy's walls.
The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students.