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The Designer's Guide to Marketing and Pricing

How to Win Clients and What to Charge Them

By Ilise Benun and Peleg Top

Format: Paperback

SKU# Z1042

Details

You'll Love This Book If:

  • You're a graphic designer, either freelance or in a decision making position at a firm
  • You need help pricing your work accurately
  • You want to learn how to market yourself effectively, and measurably

In The Designer's Guide to Marketing and Pricing You'll Learn:

  • How to identify your target market and what tools to use to reach them
  • How to craft your marketing message, along with proven examples
  • How to set your prices competitively in a way that represents your value
  • How to talk money with clients
  • And more!

The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan--along with small actionable steps to take to reach your financial goals.

From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.

Sarah WhitmanWhat HOW Magazine's Executive Editor, Sarah Whitman, has to say:
The tagline of this book says it all: "How to Win Clients and What to Charge Them." How can you NOT live without this design business guide?

Additional Content

 

Get all of your favorite HOW titles for one low price!This title is also available in our HOW eBooks & Magazines subscription site. Access our exclusive database of self promotion design eBooks, web design eBooks, tutorials and HOW magazine back issues anytime, anywhere - including this book! Visit ebooks.howdesign.com to get started.

Additional Information

SKU Z1042
Author/Speaker/Editor Ilise Benun and Peleg Top
File/Trim Size 9 x 6
Format Paperback
ISBN 13 9781600610080
Number Of Pages 288

Retail: $24.99

Your price: $16.25

You save: $8.74 (35%)

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Quick Overview

The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan--along with small actionable steps to take to reach your financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
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Designer's Guide to Marketing and Pricing, How to Review by Shirin Raban

A must have!! This book is like having a mentor that helps you step by step to figure out your way as a graphic designer in the market. The name says it all. The book is very clear and easy read and easy to understand and helpful to designers. It is good as reference to refer to over and over again. On top of that they do have a program where you can subscribe and use them as live mentors!

(Posted on 5/8/09)

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