Strengthen Your Business Bootcamp Part 3: Communicate Your Difference OnDemand DesignCast

You'll Love This Design Tutorial If:

• You've listened to parts 1 and 2 of this 3 part series
• You want to learn how to make your creative business stand out from the crowd
• You want expert advice from an experienced business coach

Every design firm positions itself as client-oriented, results-driven, creative, and fun to work with. But what really makes you different and valuable to your clients — enough to make them choose you over the other guy? Understand this and then communicate it in ways that make an impact, and you'll never have to "sell" yourself again.

In Part 3: Communicate Your Difference You'll Learn:

• How your driving forces, your "Big What" and your "Big Why," can help to differentiate you
• How having a "Big Idea" can make you stand out
• How the depth of your client understanding can be a powerful differentiator
• How to "use" your best clients to understand your strengths and help attract more clients like them — while making them feel good about you
• How to use sneaky brain tricks to get differentiating information out of your own head — your brain knows more about what makes you different than it's letting on. You just need to figure out how to access the information.
• How to talk about what makes you different in interesting ways so clients can "hear" you — without using stuffy corporate-speak or boring your clients with a memorized elevator speech

This HOW Learning Series is based on Marcia's own successful 25-year design firm experience and her recent work coaching entrepreneurs, which has led her to believe in the power of laying a strong foundation of purpose, confidence, and value. We'll examine the basics of plotting a course for your business based on a solid purpose, taking control of overwhelm and getting unstuck so you can project the right kind of client-attractive confidence, and being able to talk about what really makes you different and valuable to clients so they'll choose you over the other guy.