You'll Love This If:
- You are passionate about web design
- You are a project manager, graphic designer or somewhere in between
- You want to learn how to plan and execute effective web design projects
In The Strategic Web Designer, Christopher Butler will teach you how to think about the web, and in doing so, prepare you to lead web projects from the critical inception phase through to the ongoing nurturing process every website needs. That's what web strategy is all about: having a comprehensively informed point of view on the web that enables you to guide a web project intentionally, rather than reactively.
|BONUS! FREE With Your Purchase of The Strategic Web Designer: Chris Butler's design tutorial, Google Analytics for Designers. This hour long tutorial shows you, from a designer's perspective, how using data and analytics can help to improve your web designs and the overall user experience. A $69.99 value, yours free with purchase of The Strategic Web Designer!
Your free tutorial will be delivered automatically via email upon completion of checkout. No need to add it to your cart!
In The Strategic Web Designer You'll Learn:
- How to effectively plan out a website. Including sitemaps, navigation, image placement, etc.
- Search Engine Optimization
- How to effective use Google Analytics
- The language you need to talk web design to developers, clients or anyone else involved
- And more!
More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer—take charge of your web projects and make yourself invaluable to your clients.
What People Are Saying
"No one is thinking more clearly or more intelligently about designing for the web right now than Chris Butler. And now, with his new book The Strategic Web Designer, no one is writing more clearly about it either. As always, Chris employs his trademark conversational approach to present some big ideas about planning, optimizing, and designing your site, and offers valuable tips on what trends to look for on the horizon. All of which will make you not only a better web designer but smarter about the web in general."—Aaron Kenedi, Editor-in-Chief, Print Magazine