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Strategic Logo Design Ultimate Collection

Format: Collection

A logo is an essential component of a brand’s identity and requires substantial research and careful consideration when being developed.

Strategic Logo Design Ultimate Collection teaches you to step back and look at the logo as a part of the overall brand strategy to ensure that the logo you design will resonate with the audience and reinforce the brand message. Start with Dr. Bill Haig’s Breakthrough Logo Design and Branding Success Independent Study Workshop from HOW University, a 2-week long work-at-your-own-pace course.  Along the way, you’ll reference HOW’s Inside Logo Design and David Airey’s popular Logo Design Love, two fantastic resources that look deeply into logos and how (and why) they were created they way they were.  Listen in with Von Glitschka and Stefan Mumaw’s 3-hour long Anatomy of a Logo presentation from the HOW Design Live Conference for even more insight.  Joe Duffy’s A Logo Does Not a Brand Make rounds out the package and is one of our most popular designcasts ever and serves as a great reminder as you work through this ultimate collection to keep your brand strategy front and center as you tackle your next logo project.

Valued at $312.97, you get this collection for only $99.00.  A savings of 68%!

Packed full of logo design instruction and brand strategy advice, you get:

Breakthrough Logo Design and Branding Success

Breakthrough Logo Design and Branding Success
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Developed by HOW Design University, this work-at-your-own-pace course teaches you how to employ Saul Bass' experience and teachings in your own logo designs to achieve what Dr. Bill Haig, this course's instructor, has coined "credibility-based logo design." Approximate completion time 2 weeks.
RETAIL: $149.00

HOW's Inside Logo Design

HOW's Inside Logo Design
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This new download from HOW Magazine helps you to ensure that the logos you are designing are consistent with your brands and align with the overall brand strategies.
RETAIL: $9.99

Logo Design Love

Logo Design Love
Paperback

David Airey's Logo Design Love is a guide for designers who want to understand what the mysterious business of logo design is all about. Airey shares a successful process as well as real-life examples to support that success.
RETAIL: $44.99

Anatomy of a Logo

Anatomy of a Logo
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In this 3-hour long audio presentation from the 2013 HOW Design Live Conference, Von Glitschka and Stefan Mumaw work through the various stages of logo development - client contact, research, concept development, presentation, revisions, brand management and everything in between.
RETAIL: $49.99

Joe Duffy:  A Logo Does Not Make a Brand

Joe Duffy: A Logo Does Not Make a Brand
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Listen in as Joe Duffy shares secrets for creating brand language that fits the personality of the brand and how you can bring your brand to life through innovating design applications. This has been one of our most popular designcasts to date!
RETAIL: $69.00

Hurry, only 100 of these collections are available and when they're gone…they're gone!

SKU U9006-U6528-W8653-T0126-Y1006
Format Collection

Availability: In stock

Retail: $312.97

Your price: $99.00

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