Are your ideas slapped down and shuffled around by managers and internal clients? If so, you've learned the hard way that it's not enough to simply have great ideas and concepts—you and your team must also sell those ideas if you want them to see the light of day. Join creativity author and popular speaker Sam Harrison to learn road-tested, real-world tools for refining your presentation skills and upping your idea-selling ratios.
In this session you will learn:
Using a "buyer's bench" to plan your pitch Building dossiers to build chemistry with decision-makers How to position your in-house design team for success Tactics to bust through barriers and silos 3 attention-grabbing ways to kickoff your presentation One way to never, ever begin your pitch Applying the 70/30 Rule to presentations Adding power to pitches with personal stories How to handle handouts and takeaways A surefire weapon for dealing with objections Four ways to follow-up after the pitch Swiftly moving written proposals and other copy through the approval-routing process
About the Presenter:
is the author of "IdeaSelling: Successfully pitch your creative ideas to bosses, clients and other decision makers."
He has effectively pitched ideas for 20 years in corporate, agency, freelance and consulting roles. He was a senior vice president of creative services and branding for an S&P 500 company and has worked with such clients and associates as NFL,Major League Baseball, Hallmark, American Express, Hasbro and John Denver Environmental Groups.
He provides creativity-related talks, workshops and coaching to firms, agencies and associations throughout North America and beyond. He also teaches creativity, idea-pitching and writing classes at Portfolio Center's graduate studies program.
A frequent contributor to HOW magazine and speaker at HOW Conferences, Sam is also the author of "IdeaSpotting: How to find your next great idea" and "Zing! Five steps and 101 tips for creativity on command."
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Duration: 1 hour Preview: Please click the video below to see a preview of this DesignCast. For access to all On Demand DesignCasts, visit