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Sagi Haviv: Chermayeff & Geismar's Design Process Revealed - OnDemand Design Webcast

Partner Sagi Haviv Gives You a Behind-the-Scenes Look Inside the Legendary Firm

By Sagi Haviv

Format: Download

SKU# W1976

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In Sagi Haviv: Chermayeff & Geismar's Design Process Revealed partner Sagi Haviv -- recently called a "logo prodigy" by The New Yorker -- walks us through his firm's time-tested approach to identity design, an approach the firm has held for many decades and that produced iconic trademarks such as Chase Bank's (now in use for 50 years), Mobil Oil's (now in use for 45 years), the NBC's (now in use for 25 years), and countless other timeless icons that have become an inseparable part of our visual culture.

In the Sagi Haviv: Chermayeff & Geismar's Design Process Revealed You'll Learn:

  • The criteria a potentially iconic logo must meet
  • The process to ensure a successful and effective identity design solution for a client
  • Some of the challenges you might face when working for major clients and what steps can you take to overcome them
  • How the Chermayeff & Geismar approach has held up over the decades, even in light of the radical changes in technology and rise of multimedia
  • And more!

Creating a simple, potentially iconic trademark isn't simple at all. Successfully extracting the essence of a brand and representing it in a focused, appropriate, and memorable image is always a complex challenge. So take this opportunity to get a rare glimpse into how the masters work and how YOU can create this type of branding.

About the Presenter: Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, the John D. and Catherine T. MacArthur Foundation, Conservation International and the fashion brand Armani Exchange. Sagi joined Chermayeff & Geismar in 2003 after graduating from The Cooper Union School of Art in New York City. He teaches Visual Identity Design at The School of Visual Arts.

SKU W1976
Author/Speaker/Editor Sagi Haviv
File/Trim Size Download (PC & Mac versions available)
Duration: 1 hour
File Type MP4, WMV
Format Download

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Sagi Haviv: Chermayeff & Geismar's Design Process Revealed

  • Sagi Haviv: Chermayeff & Geismar's Design Process Revealed

Customer Reviews

Items 1 to 10 of 16 total

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Excellent Review by Marion Harvey

Excellent. It was great to hear how one of the premier design firms deal with customers and the design process in general.

(Posted on 4/1/2011)

Design Process Revealed with Sagi Haviv Review by Linda Wood

Interesting, informative, descriptive of the design process and presentations used for the logos. I will watch it over again. Thank you.

(Posted on 3/31/2011)

An Insider's Peak into chermayeff & Gelsmar's Review by J VH Chong Garcia

Excellent. Worth while. Learned a lot! Thanks

(Posted on 3/29/2011)

Mandy Rupert Review by Mandy Rupert

Amazing webinar thank you!

(Posted on 3/28/2011)

Review of Review by Beth Craven

This was a great seminar! The presenter Sagi Haviv, used case studies to emphasize the design process and not only was it very effective but it was great to see what the design iterations were for such remarkable identity designs. And it was very engaging to watch the processes for such great talent.

(Posted on 3/28/2011)

Convenient & Interesting Review by Mary Huber

Excellent information and easy format. Had it running on my desktop while I was doing other things. Confirms our belief that working collaboratively is best.

(Posted on 3/28/2011)

Chermayeff & Geismar's Design Process Revealed Review by Stella McCalister Gramby

I thought this was an excellent idea for their presentation. Please send me more!

(Posted on 3/25/2011)

Creative Director Review by Michael Collins

This was such an amazing, informative, creative inspiration for me that I immediately pre-ordered the book. The case studies that Sagi features showcases, in a small way, the thought process behind creating identity. I was happy to the process, some of the client presentation slides, hear the outcomes, and see the final product. Definitely gives me renewed energy in the processes and outcome of my work.

(Posted on 3/25/2011)

Most Excellent Master Class! Review by Alan Low

Thank you for posting the recent DesignCast with Sagi Haviv from Chermayeff and Geismar! While the overall branding process is not a new one, the insights into the process, the client anecdotes and rationale behind the solutions are fascinating. Very much enjoyed seeing the actual boards presented, too. Please do more of these! Great job!!! Thanks.

(Posted on 3/25/2011)

Chermayeff & Geismar's Design Process Revealed Review by Jill Peterson

content and overall presentation very good. Thank you. wouldn't have want to cut any content, but would have preferred it sped up just a bit. look forward to more event recordings.

(Posted on 3/25/2011)

Items 1 to 10 of 16 total

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