Finding and Reaching the Right Prospects - OnDemand DesignCast

Part 1 of Controlling the Money Conversation with Clients, the Creative Freelancer Fall 2009 Webcast Series.

If you want to make big bucks, you must specialize in a target market (or two) and maybe you've even chosen a couple on which to focus. But how do you find the actual people you want to reach out to? You'll learn how to locate your prospects, get their contact information without spending a lot of money, effectively reach out to them and more.

About the presenter:

Ilise Benun is a national speaker and the author of several books including the The Designer's Guide to Marketing and Pricing (HOW Books 2008), The Art of Self Promotion (Marketing Mentor Press) and more. She is the founder of Marketing Mentor, through which she works closely with designers, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly. Her work has been featured in national newspapers and magazines such as The New York Times, The Washington Post and many more.