Using Social Media as a (Free!) Marketing Tool OnDemand DesignCast

Facebook, Twitter, blogging…they all seem like ways to kill time online. But savvy creative professionals are using these free social media tools to build their networks, reach out to new clients and grow their businesses. Veteran design pro Jeff Fisher will sort through all the options and teach you how to use these FREE promotional activities.

You'll learn how to:

• Position your design services as a product on social networking sites.
• Drive traffic to your website and blog through online social interaction.
• Create a valuable social network of peers, vendors and potential clients.
• Take advantage of social networking/media resources that translate into business, rather than socializing.
• Toot your own horn (tactfully) through social media.

About the Presenter:

Jeff Fisher, author of "Identity Crisis!" (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 32-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing. His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD. Fisher is currently writing a new volume, "Logo Type: 200 Best Typographic Logos from Around the World Explained," on the topic of typography in identity design.