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Graphic designers in early- or mid-career and smaller design firms will find the big picture they need to succeed. This comprehensive resource offers inside advice from an array of top professionals in the field. Readers will find tips on building and protecting a business; marketing graphic design; proposals, pricing, and contracts; and the most pressing legal issues of the industry today.
Chapters offer strategies for creating a business plan, managing a studio, using financial reports, presenting portfolios, marketing with a Web site, writing winning proposals, keeping clients happy, and much more. Establishing competitive prices for design work, negotiating contracts, and getting clients to pay are also covered, and clear explanations are provided for copyright and trademark, taxes, and insurance.
Special sections include sample contract forms, a listing of professional organizations for graphic designers, and resources for settling disputes and finding attorneys. Prominent contributors include Richard Weisgrau, Eva Doman Bruck, Leonard DuBoff, Michael Fleishman, Maria Piscopo, Theo Stephan Williams, Emily Cohen, Don Sparkman, Ellen Shapiro, and others.
From starting a business to heading a thriving design firm, this is the book that covers it all!
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