Living—and loving—life as a creative solopreneur is an act of balance: Not enough work and you're in panic mode; too much and you're working 24/7. Take advantage of your freedom and you're not accessible to clients; chain yourself to your desk and you're a slave to them.

With that in mind, logo-design guru Jeff Fisher will share a collection of tips gleaned from his 30-year career as an agency of one.

You will learn about:

• Positioning as a means of commanding respect among clients and potential clients

• Marketing as a way of life, not just a task on your to-do list

• To work effectively from wherever you happen to be—at the neighborhood coffee shop, the beach, a villa in Italy...

About the presenter:

Jeff Fisher, author of Identity Crisis! (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 30-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.