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Attract today's savvy design clients! A veteran designer who turned a small business into a multimillion-dollar new media company shares his strategies for success in this new edition of the acclaimed Selling Graphic Design. Designers will learn a new approach to their field that blurs lines between graphic design, web design, and marketing through building strategic partnerships and thinking outside the box. In addition to no-nonsense advice for how to write effective proposals, offer the right design solutions, and provide services to fit a client's needs and budget, this guide has been revised and expanded to share marketing methods from leading Internet designers. Full of tips on pricing, billing, portfolios, this guide also covers marketing complex Web sites, ethics in marketing graphic and web design, brand design, brand law, Web content management, and commonly used terms in branding and Internet design. Beginning and experienced designers alike will need this up-to-the-minute guide.
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