Planning, Packaging and Promoting Yourself as a Product - OnDemand DesignCast

You create complete brand identities to help your clients sell their products and services. But how well are you selling yourself? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting yourself as a product.

He helps you determine what "product" should be in your package, then offers tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining your product to potential customers, and getting those customers to buy your product again and again.

About the Presenter

Jeff Fisher, author of Identity Crisis!, is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 30-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing.

His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.