*This DesignCast is a part of the Creative Freelancer Marketing Bootcamp Series
Is your website working hard enough to find the best clients for you? Are you proud to steer prospects to your site? If not, your website isn't "marketing smart."
Ilise Benun will teach you simple tricks to make your site a more effective business-development tool.
A "marketing-smart" web site allows your prospects to find you easily and realize as soon as they land on your homepage that you're exactly who they need. It provides the right examples of your work to the right people while weeding out the ones who aren't a good fit—it positions your services to attract the clients you want and repel the ones you don't.
In this session, you'll see real-world examples of marketing-smart websites and discover what makes them effective.
You'll learn:
• How to make yours the "go-to" site for your target markets
• What to put on your homepage so they won't stop there
• Why (and when) you should include client testimonials
About the presenter:
Ilise Benun is a national speaker and co-founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is also the author of several books including, "The Designer's Guide to Marketing and Pricing" (HOW Design Books, 2008) and the upcoming, "The Creative Professional's Guide to Money: How to Think About It, How to Talk About It and What to Do About It" (HOW Design Books, Spring 2011).
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