Big Ideas in a pocket-sized powerhouse!
Don't let the size fool you. Layout Index packs a wallop of inspiration and insight, everything you need in a handy, take-it-along-with-you-everywhere trim size (good thing too, since others won't be able to keep their hands off your copy otherwise).
Break through design dilemmas to create eye-catching layouts with ease. Inside you'll find hundreds of visual and written idea generators for bold graphics and creative solutions, no matter what your layout challenge. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Each of these examples are designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temprament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. Designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.
Not your typical layout book! Most books about layout focus on the mechanics of arranging and displaying visual elements: alignment, proportion, relationship, grid, etc. Important considerations, for sure, and ones that are present in the examples show in this book. The Layout Index, however, is not a typical layout book. The examples featured in this book are aimed toward the intuitive centers of the mind and are meant to be viewed on a number of different levels—levels both conceptual and literal in nature: structure, arrangement, content, color, mood, and more.
About the author:
Jim Krause is the author and designer of the bestselling Index series. He has worked as a designer in the Pacific Northwest since the 1980's. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools.
This title also available in iTunes!
