Whether you are an in-house graphic designer or another member of your project's creative team, this inspiring yet practical book offers effective ways to face day-to-day challenges and practice new techniques for staying current on emerging trends within the wider design community. Contains information relevant for every type of company and organization. Very helpful for marketing, human resource, and public relations professionals who may not have advanced design qualifications but who are involved in the design projects they present to new, existing, and future clients.

Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com.