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Identity versus Identical presented by Stanley Hainsworth (MP3)

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Identity versus Identical presented by Stanley Hainsworth (MP3)

By HOW Design Conference

(MP3)

Item No. #HDC613
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According to Starbucks' global creative director Stanley Hainsworth, a consistent brand identity doesn't necessarily mean "sameness." He'll show you how to properly set up a branding system, so that the brand is sustainable while still allowing for flexibility, evolution and creative freedom.
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Product Type: MP3
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