Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.You will get an inside look at the challenges of redesigning identities. You'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

Want more from this author? Download an MP3 audio file of Jeff Fisher's presentation, "Planning, Packaging and Promoting Yourself as the Product," at the 2008 HOW Design Conference.
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