Self-Promotion Issue
More than ever, designers need to promote themselves. The good news: You don't have to spend much money to build your business. Get inspired by 100+ winners in HOW's Promotion Design Awards, then get real-world advice about finding new clients and winning new business.
FEATURES
Closing the Deal
You've met with your prospective new client, given your best sales pitch, sent off your proposal and … now you wait. Our self-promotion guru, Ilise Benun, offers strategies for following up effectively, asking the right questions and ultimately winning the project. And if you don't get the gig, she'll help you find out why and what to learn from it.
Small Cost, Big Results
These days, the only strategy worse than spending lots of money on marketing is spending no money on marketing. Savvy designers and firms continue to promote themselves during a slow economy-so when business picks up they'll be right on their clients' radar. Stay in the hunt for new business now with these successful, low-cost promotion strategies.
PROMOTION DESIGN AWARDS
Best of Show: Distinctively Danielle
The promotion design project that blew our judges' collective socks off? The work of a graduating student. See this captivating portfolio piece and meet the talented young creative who made it by hand.
Categories:
- Client Promotions
- Designer Promotions
- Illustrator/Photographer Promotions
- Miscellaneous Promotions
- Personal Promotions
- Pro-Bono Promotions
- Student Promotions
COLUMNS
Business: Self-Promotion the Social Way
Creative professionals are increasingly using social media sites like Facebook and Twitter to build their reputations and find new clients. Learn why and how you should tap into these networking tools.
Workspace: Design Station
Minneapolis design firm Clockwork salvaged a landmark building that previously housed a family-owned service station. See how auto lifts gave way to computer workstations in this creative makeover.
Creativity: Two Decades of Self-Promotion
Noted design firm Duffy & Partners keeps a 20-year-old self-promo effort going strong. See how the team gives a fresh creative twist to their annual custom wine bottle gift for clients.
My Best Work: Carin Goldberg
Goldberg offers 9 reasons why she loves her poster design for Neenah Paper's "Punc't" project. (No. 5: no assholes.)
