You're comfortable in the world of page layouts, print configuration, CMYK and press checks. But your clients increasingly demand cross-media campaigns that involve a whole new set of design skills. If you're making the transition into web design, here's what you need to know to get started. Newfangled Web Factory president Mark O'Brien has been helping advertising agencies build perfect marketing websites for their clients since 1995. In this webinar, he can help you do the same, even if you're primarily a print designer. Mark will start with a brief overview of the state of the industry and a history of the initial print to web migration, then give you concrete steps for translating your print skills into web design. You'll learn: - the inherent limits of web design and how to use them to fire your creativity
- how to use Flash effectively
- the differences between print and web information architecture
Mark O'Brien is president of Newfangled Web Factory, which helps ad agencies build more effective marketing websites for their clients, concentrating on information architecture, usability, SEO, content strategy and social media. In his time at Newfangled, Mark has served as an HTML lackey, PHP programmer, systems administrator, new-business developer, project manager and finally president. http://www.newfangled.com twitter.com/Newfangledmark
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