E-mail and More: How to Attract Clients with Easy and Effective E-Marketing OnDemand DesignCast

This DesignCast is part of the Creative Freelancer Marketing Bootcamp Live DesignCast Series

There are many, many online marketing tools you COULD be using—but which ones SHOULD you be using? Easy: the ones that actually get you qualified, paying clients.

Ilise Benun will show you how to use inexpensive and easy-to-maintain tools, such as blogs, e-mail marketing and social media, to reach the right people: the ones who can give you work.

You will learn:

• Whether you really need your own blog (and if so, what should be on it)
• How to use an email "un-newsletter" to build trust with your best prospects
• How to take advantage of all the free info on LinkedIn without wasting your time

About the presenter:
Ilise Benun is a national speaker and co-founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is also the author of several books including, "The Designer's Guide to Marketing and Pricing" (HOW Design Books, 2008) and the upcoming, "The Creative Professional's Guide to Money: How to Think About It, How to Talk About It and What to Do About It" (HOW Design Books, Spring 2011).