AWARDS
Promotion Design Awards Designers are getting more creative—and more strategic—than ever with their efforts to win new business. See 120 examples of smart and successful promotions in these categories:
• Client promotions
• Designer promotions
• Illustrator/Photographer promotions
• Miscellaneous promotions
• Personal promotions
• Pro-bono promotions
• Student promotions
FEATURES
Best of Show: Good and Green
Here at HOW, we know paper promotions (we receive a zillion of them). So trust us when we say this one is flat-out the best we've seen—so good that it topped our Promotion Design Awards.
Backyard Bonanza
In a tight economy, your best path to new business starts with your current clients. Find out how to get more work and referrals from your existing client base.
Rock Your Website
Is your website working as hard as it should to represent your creative business? Probably not, if it's a) built entirely in Flash or b) lacking case studies. Web-design experts tell you exactly what you should—and shouldn't—do to make your site a can't miss destination for your best prospects.
Beyond the Brochure
Printing, paper and postage are expensive. Clients are inundated with mailers from design firms seeking their business. So how can a creative firm truly stand out? We talked to three shops with unconventional promotion strategies that make prospective clients really take notice.
COLUMNS
Feeling at Home In-House
The corporate environment isn't always conducive to creativity. To make your in-house design group the best it can be, here are 4 issues to address.
Are You Interesting?
Creative firms seem to sell themselves using exactly the same pitch. Tap these 4 strategies to be truly appealing to your clients.
Going Old-School
New York City design studio Raison Pure retrofitted an old SoHo school building into a modern studio.
Think Fast!
How many good ideas do you dream up in a day? We sat down with one creative professional who averages about 300. We asked him how he does it and how you can, too.
