This collection of essays shows how personal interests, intellectual development, value systems, emotional states, and cultural background all affect the way in which we process information. A diverse group of designers, educators, and interdisciplinary experts challenge the existing theory that communication hinges on transmission and that the audience is merely a passive receptacle. Essays explore: - The physical, visual, cognitive and cultural meanings of messages created by communication
- How interpretation plays a fundamental role in the creation of meaning
- Living spaces as communication spaces
- The space of language and graphics
- Avoiding miscommunication in the public sphere
- Exciting for students and teachers of graphic arts and communication
- The Internet and designing effective communications
This book is essential reading for all graphic and communication designers who care about how their message is received.
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