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If you're a graphic designer and your clients are business types, this session is for you. Presenters Ken and Jenn Visocky O'Grady will give you the tools you need to develop strategic design solutions and to effectively sell those solutions to clients. They'll outline 5 different types of research you can use to sharpen your best ideas—and show you how you can do that research yourself. And you'll get the ammunition you need to convince clients that your designs are on-target.
In this session, you will:
• Learn 5 different research tools you can use now to develop sharper creative concepts
• Learn how to become the strategic partner your clients demand (translation: higher fees for your work).
• See 3 real-world case studies where designers used research to create more effective solutions.
• Get the latest information on design research from the industry's leading professional organizations.
BONUS: Receive a FREE download of the 2009 HOW Business Annual with the purchase of this DesignCast!
About the Presenters:
Jenn + Ken Visocky O'Grady are partners in business and life. The couple cofounded Enspace, a creative think tank where collaboration enhances communication. The firm's work has been recognized by numerous organizations and featured in magazines and books. Together they have had privilege to travel North America, jurying competitions and presenting workshops and lectures. They also promote the value of design in the classroom—Jenn as an Associate Professor at Cleveland State University, and Ken as an Assistant Professor at Kent State University.
They are the co-authors of The Information Design Handbook, and A Designer's Research Manual, which is suggested preparatory text for a portion of the Canadian R.G.D. Qualification Examination.
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Design Elements 
