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The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan--along with small actionable steps to take to reach your financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business.
About the Author
A marketing consultant to creatives since 1988, Ilise Benun partnered with designer Peleg Top in 2004 to create Marketing Mentor, a company dedicated to teaching self-employed creatives how to market their work. Benun's marketing articles have been featured in national publications such as The New York Times, The Globe and Mail, The Journal News, The Denver Post, Inc. Magazine, Self, Essence, and Working Woman.
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