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Compromise doesn't have to be a dirty word. In a talk that's sure to inform, enlighten, and amuse, Steve Heller will draw from his phenomenal career as one of this century's top art directors (33 years at The New York Times!) and share his tips for effective working approaches and client relationships. The highs, the lows, the mistranslations, the alchemy—he's seen it all. There's no better source of design wisdom alive today, as readers of The Daily Heller blog-and Heller's more than 100 books—know so well.
In the words of legendary designer Paula Scher, "Steven Heller has immortalized our graphic past and made coherence of our present." Who better to debut Print's webinar series—and tell stories of collaborations that worked like a charm—than Heller? This is a talk you won't want to miss!br>
You’ll find out • When to worry about the client who says "I'm actually a designer by training"
• Why illustration and illustrators can save the day
• What it means to collaborate and is there really ever creative equality
• What is creative freedom
• How to talk to an illustrator, so as not to sound too authoritarian
• How to get the best out of a creative relationship
• When is an art director just a lackey and how to break the chains
About the Presenter:
Steven Heller is the cofounder and the co-chair of the MFA Designer as Author program at the School of Visual Arts. For 33 years he was an art director at the New York Times, including almost 30 years with the New York Times Book Review. He is the author, coauthor, and/or editor of more than 100 books on design and popular culture. His most recent, Iron Fists: Branding the Totalitarian State (Phaidon) is an analysis of how the major dictatorships used graphics to propagate their ideologies.
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