Controlling the Money Conversation with Clients OnDemand DesignCast Series

Talking to clients about money can be one of the hardest topics for freelancers to tackle. But the process will go smoothly once you learn to take control. These four Creative Freelancer DesignCasts address every aspect of the money conversation, from targeting clients all the way through closing the sale. Get the overall picture—and a discounted rate—when you purchase the four-DesignCast package. Or target the specific information you need most by purchasing each DesignCast individually - click on the links below:

Finding and Reaching the Right Prospects OnDemand DesignCast.
If you want to make big bucks, you must specialize in a target market (or two) and maybe you've even chosen a couple on which to focus. You will learn:

• How to locate your prospects
• Get their contact information without spending a lot of money
• Effectively reach out to them and more.

• Avoid client sticker shock
• Find out what numbers are in their heads before you spend a single minute writing a proposal
• Find the clients that fit your comfort level

• Exactly what a proposal is
• How you can use the document
• How to manage the proposal process

Confidently Closing the Sale OnDemand DesignCast
Don't drop the ball when closing the sale. You will learn:

• What to say-and how to say it-at that crucial moment when a client is ready to make a decision
• When it's best to say no to a project
• Real-world techniques for saying no without losing the client forever

About the presenter:
Ilise Benun is a national speaker and the author of several books including the The Designer's Guide to Marketing and Pricing (HOW Books 2008), The Art of Self Promotion (Marketing Mentor Press) and more. She is the founder of Marketing Mentor, through which she works closely with designers, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly. Her work has been featured in national newspapers and magazines such as The New York Times, The Washington Post and many more.