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TheDieline.com, the world's number one package design website, is the go-to site for packaging design. Established in 2007, it is a major influencer in the package design industry, providing a forum for the design community to stay abreast of the latest industry trends, developments and projects. This inspirational and highly visual book, authored by the site's editor in chief Andrew Gibbs, showcases examples of the best of the best from the website, plus never-before-seen projects from top packaging designers from around the world. Projects are shown in greater detail than on the website with insightful commentary from the designers. This is an excellent reference for both professional designers and students, or anyone interested in the process of how those enticing packages are developed for the products we buy.
The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many levels. The book is divided into six chapters, each one featuring a certain style of packaging design—Luxe, Bold, Crisp, Charming, Casual, and Nostalgic.
Featured work comes from top-notch firms such as Turner Duckworth, Hatch Design, Interbrand, Hornall Anderson, Duffy & Partners, BBDK, Aesthetic Apparatus and Wolff Olins, Inc. Some of the top-tier clients featured inside include Miller Chill, Coca-Cola, Aveda, Williams-Sonoma, Method, Right Guard, 10 Cane Rum, Harrod's and Starbucks.
The wealth of inspiration found in these pages is priceless. You'll be energized to come up with your own solutions to tricky packaging conundrums in no time.
About the Author
In 2007, Andrew Gibbs founded TheDieline.com, now the world's #1 package design website. Passionate about packaging, Andrew has designed and developed consumer beverage brands and retail packaging for national and international brands as well as private labels. After serving as Creative Director for the leading beverage development company, he now dedicates his time to running The Dieline, The Dieline Awards, and all its endeavours. He resides in Los Angeles, California with his partner, and two crazy cats.
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