Beyond the Brochure: How to Create Effective Sales Materials - OnDemand DesignCast

This DesignCast is part of the Creative Freelancer Marketing Bootcamp Live DesignCast Series

Recording of April 20, 2010 DesignCast

Once you've had a "bite" from a prospective client, you need something to send when they say, "Yes, I'd like to see more."

Ilise Benun will teach you how to create smart, cost-effective promotional materials that make an impact on your ideal prospects, including one-sheets, folders, portable portfolios and more.

You'll learn:

• Whether you need a brochure
• How important is it to send actual samples of your work
• How to create something memorable yet inexpensive
• How to use these tools to keep the lines of communication open with your prospects

About the presenter:
Ilise Benun is a national speaker and co-founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine). She works closely with creative professionals who are serious about growing their business. She is also the author of several books including, "The Designer's Guide to Marketing and Pricing" (HOW Design Books, 2008) and the upcoming, "The Creative Professional's Guide to Money: How to Think About It, How to Talk About It and What to Do About It" (HOW Design Books, Spring 2011).