It's a little-known medical fact that the leading cause of migraines in the creative profession is designers' inherent fear or hatred of pricing. As a consultant to creative professionals, Emily Cohen has identified four important pricing lessons along with four additional pricing strategies that, when added together, will help guide you in the right direction. Consider this the aspirin for our industry. In this webinar, Emily will give you new, best-practice, real-world and proven methodologies and thinking that will remove the stress of pricing and improve your win-rate on new proposals. Once you've mastered these lessons and pricing strategies, you'll have the key to setting the right fees for your work. You'll learn: - How due diligence, fearlessness and confidence are integral parts of your pricing strategy
- Best practice strategies that will increase your win rate
- How to best present your final fees to your client (presentation is everything!)
- Stimulus Package Bonus! Alternative pricing strategies in a tough economy
Emily has been a consultant to creative professionals for over 20 years providing confidential, experienced, and objective advice to both creative firms and in-house creative departments. She offers expertise on implementing effective staff, client and process management strategies, conducting client surveys and writing winning proposals and contracts. Emily has also served as Secretary for the AIGA-NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently-requested speaker on business-related issues for the creative industry and has spoken at the HOW, MYOB and InHOWse Conferences, as well as at numerous AIGA events.
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