What will happen if U.S. sports teams start allowing jersey ads? Luxury brands such as Louis Vuitton, Burberry, Dolce & Gabbana, and Gucci will jump at the opportunity to design basketball uniforms. Team colors
will be replaced by brand colors, and logos will be removed in favor of the designers’ signature patterns. Swag bags will be handed out to courtside seats. Paul Lukas explores the push to sell uniform ads.