You'll Love This Download If:
- You love color trends
- You love Pantone products
- You want to learn more about how color can be used to evoke different meanings and feelings from your design work
In this download from Print Magazine's June 2013 issue, color guru Jude Stewart takes you through the history of color, noting several color theories that have dominated design in the past and today. Use these insights to help you pick the right palette for each new project from now on.
Inside How Color Changes Over Time You'll Find:
- Examples of color palettes at work in various design projects
- A detailed progression of color trends over time
In a decentralized age like ours, every color forecast—as with most sweeping prognostications—can be easily trumped with contrary evidence. So I write this haltingly, holding aloft a massive caveat sign as I do: You could say brilliant color has been fading lately. (Go ahead: Feel free to say the opposite. That’s true in many quarters, too.) The neon lure of colors that signal urbanness, civilization and a pleasant artificiality have given way in many areas of design to colors derived from nature, with a folkloric tinge.
Where the color pendulum is, indeed, swinging this way, why is it happening? It can be instructive to consider the immediate reasons and how those resonate with deeper historical ones. Let’s explore the most immediate, surface reasons first.