You'll Love This Download If:
- You're an in-house designer
- You're want to see what in-house design teams across the country are reporting
Creative Services teams are known for getting things done – under all circumstances. And when it comes time to discuss resources, industry data can be their greatest ally. Cella, InSource and The BOSS Group recognize the value in such numbers, and they hope that the results of their annual survey can serve as a source of validation and direction to in-house creative leaders.
In Metrics & Trends In-House Designers Need to Know You'll Find:
- The results of Cella, InSource and The BOSS Group's annual survey of in-house designers
- An explanation of how the data relates to your in-house design team
More than 360 leaders from in-house creative departments responded to our survey conducted in 2012. These leaders represent Fortune 500 companies, as well as middle market and other large companies, and span multiple industries including but not limited to retail, government contracting, fi nancial services, pharmaceuticals, higher education, and consumer goods and services.
In-house creative leaders were asked to share their stories as they relate to challenges and goals across the industry. Topics covered include: proving in-house value, working with and against agencies, developing career paths and affecting client behaviors.