Master Class: Anne Johnson - Leveraging Sustainable Design in the Packaging Life Cycle OnDemand DesignCast

Today, there is no such thing as the perfect sustainable package. A consumer product involves many materials, systems, and behaviors that are beyond a designer's control. So where exactly can designers have an impact?

In this presentation, Anne Johnson, director of the Sustainable Packaging Coalition at GreenBlue, will place the designer in the center of a package's life cycle and pinpoint the areas where we have influence. We'll also provide case studies that illustrate how to use renewable materials and how we can communicate the ethics of stewardship.

You'll also learn:

• A usable, workable definition of sustainability
• the difference between renewable and sustainable materials
• The importance of recovery
• How to create a culture of awareness by sending signals to consumers about the importance of sustainability
• Where the tradeoffs for sustainability are likely to occur in the design process

Anne Johnson is a Program Director at GreenBlue, a nonprofit sustainability institute. Trained as an engineer and scientist with a background in management and sustainability consulting, she has more than 15 years of experience in materials, industrial processes, environmental management and systems evaluation of products and packaging. Since coming to GreenBlue in 2005, she has directed the Sustainable Packaging Coalition, an industry working group of more than 200 companies from across the packaging supply chain.