This event was recorded on December 16, 2010
In this DesignCast, the authors of The Design Entrepreneur will talk about how you can become more successful by turning your work into goods that sell. They will expand on case studies from the book and discuss how graphic designers are at the forefront of a growing entrepreneurial movement. How to sell your product How to become your own best client How other designers have grown their business What works and doesn't work when developing new products
The Designer as Entrepreneur is an option that can engage and profit any good designer. In this talk, Steven Heller and Lita Talarico will discuss how the new media age has created new opportunities for all, and they'll explore the whys, hows, and wherefores of the conception and production process.
The presentation will be followed by a Q&A session. Got a question for Steve and Lita? Email us your question to firstname.lastname@example.org before the event and we'll make sure it gets answered!
You will learn:
About the Presenters
Steven Heller is the author, co-author, and editor of more than 130 books on design. He was an art director for the New York Times for more than 33 years and is currently co-chair with Lita Talarico of the MFA Designer as Author Department at The School of Visual Arts.
Lita Talarico is the co-author of The Designer as Entrepreneur, Design School Confidential, and Graphic: Inside the Sketchbooks of the World's Greatest Designers(with Heller) and co-chair of the SVA Masters Workshop in Venice and Rome.
This event will be recorded and will be available for On Demand access after the event.