This DesignCast was recorded on November 11, 2010.
Color is critical to any successful design project, but we all know that identifying the exact color palette is notoriously difficult. Which colors signify the perfect blend of feelings, attitude, and timeliness suitable for your brand? Do your color choices fit with the shifting tastes of consumers (and clients) and the constantly evolving color palette in our homes, closets, and web browsers?
In this DesignCast, color expert Jude Stewart teams up with COLOURLovers.com founder Darius Monsef IV to explore the latest color trends, from architecture and fashion to furniture, print, and online media. You'll learn:
- The hottest trends in color palettes across home decor, consumer products, fashion and print/web design - with real-word examples of each
- How to fine-tune your color palette to "read" successfully across different cultures and audiences
- Tips for managing color palettes so your brand stands out from the crowd and evolves gracefully over time
Jude Stewart writes the color column for Imprint, Print's online community for graphic designers. Her articles about design and culture appear frequently in Slate, The Believer, Fast Company, and many other publications. Her forthcoming book about color and culture will be published by Bloomsbury USA.
Darius Monsef IV started COLOURlovers after an uninspired class on color theory left him searching for an online community to explore color. He never found it. So he built it. Darius is an Internet Astronaut, recovering web designer/coder and one-time student of fashion design and business. He's a creative consultant, lover of social media and former community organizer for Microsoft's Photosynth software. He's also the co-founder of the disaster relief non-profit Hands On Disaster Response (HODR) and has spent more than 11 months living in disaster zones around the world.