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Master Class: Dream Big. Start Small. - OnDemand Design Webcast

By Design Army

Format: Download

SKU# W1977

Print Master Class with Design Army

When: Wednesday, April 27th, 2011 at 4:00 pm ET.

Design Army is making its mark on the design world — and winning acclaim from clients and peers in the process.

The multi-disciplinary firm, founded by Jake and Pum Lefebure, has forged alliances with industry leaders and connected with global audiences. Their client list reflects a balanced mix of small businesses and international juggernauts, including Adobe, AIGA, Chronicle Books, Disney, GE, Human Rights Campaign, International Monetary Fund, Marriott International Inc., Neenah Paper, NPR, Ritz-Carlton, Rockport Publishers, Smithsonian, University of Virginia, Verizon, Washington Ballet and the World Bank.

In this Design Cast you'll learn:

  • How a small company can make a big impact
  • How small projects can lead to big results
  • Key factors that can guide a firm's success
  • Where Jake and Pum see design going over the next few years
  • What a firm needs to do to adapt to the changing work environment
About Design Army

Pum Lefebure is responsible for overseeing all creative coming through the firm's doors and excels in establishing the vision behind the firms high profile design work. In 2008, she was named by Graphic Design USA as one of the top 50 People to Watch, and nominated as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum graduated Summa Cum Laude with a B.F.A. degree in Graphic Design from Radford University.

Co-founding partner and president of Design Army, Jake Lefebure is the principal project leader, he oversees new business and creative development for all of the studio's accounts. He has guided award-winning designs for a variety of clients – from local retail boutiques to international live productions. Jake graduated with a B.A. in Graphic Design from Penn State University, and is the recipient of the 2009 College of Arts and Architecture Alumni Achievement award.

Both have managed large and small accounts for local, national and international clients, and their work has appeared in every notable industry publication; including Applied Arts, Communication Arts, Graphis, HOW, Print, STEP, Coupe and Novum. Additionally, the firm's work has been recognized numerous times from the AIGA 365, American Advertising Federation, D&AD, New York Art Directors Club, the One Show, SPD, and the Type Directors Club to name a few. For a complete listing of their accolades visit

SKU W1977
Author/Speaker/Editor Design Army
File/Trim Size Download (PC & Mac versions available)
Duration: 1 hour
File Type MP4, WMV
Format Download

Retail: $69.00

Your price: $29.99

You save: $39.01 (57%)

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Customer Reviews

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Misrepresented Review by Aaron

While the presentation by Design Army was entertaining and interesting, I feel that this was sold by HOW/Print as something entirely different. Instead of being geared towards the innerworkings of a small agency, it was more of a showcase of Design Army's past work.

(Posted on 4/28/2011)

Great! Review by Megh Knappenberger

Pum and Jake were wonderful, I loved hearing how they got their start and seeing some of that early work. Other than a few moments of fuzzy phone reception on their end, the presentation was really easy to hear and enjoyable. Keep 'em up!

(Posted on 4/28/2011)

2 Item(s)

per page