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Managing a Cross-Generational Creative Team - OnDemand Design Webcast

In-HOWse SchoolHouse Series

By Emily Cohen

SKU# V8240

Managing a creative team that contains designers of widely varying ages doesn't have to be a communication nightmare. This session will focus on the core qualities of three generations—Baby Boomers, Gen Exers and Millennials (or Gen Y)—and explore the inherent challenges of managing each group. The goal of this session is to explain the context in which your employees respond in the workplace, so that you can improve communications and mitigate potential cross-generational conflicts.

You'll leave this session with information that will teach you:
  • Key characteristics and styles of each generation
  • Cross-generational management skills
  • Tips on effectively communicating with each group
  • Performance evaluation tips for each generation
Ideal Attendees: managers of in-house teams, design firm principals, project and account managers

About the Presenter:
Emily has consulted with design firms and in-house corporate creative departments for more than 20 years. During this time, she has provided confidential, best-practice insights and advice on staff, client and process-management strategies, conducting client surveys and writing winning proposals, creative briefs, RFPs and contracts. She helps creative teams improve operational effectiveness and helps companies build efficient teams and processes. She served on the board of advisors of InSource, on the AIGA In-House task force and as Secretary for the AIGA/NY Board of Directors. Emily has also taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently-requested speaker on business-related issues for the creative industry and has spoken at The Association Of Registered Graphic Designers Of Ontario (RGD Ontario), HOW, MYOB, Design Business Association (DBA) and the InHOWse Managers Conference, as well as at numerous AIGA events. Learn more at and


Download (PC & Mac versions available)
Duration: 1 hour
Preview: Please click the video below to see a preview of this DesignCast. For access to all On Demand DesignCasts, visit DesignTV

SKU V8240
Author/Speaker/Editor Emily Cohen
File Type MP4, WMV

Retail: $79.00

Your price: $49.99

You save: $29.01 (37%)

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