This DesignCast is part of the Design | Business| Strategy: Print to Web from Start to Finish Series
What is the modern marketing website, and how can you make it work for you? In this DesignCast, we'll look into today's best practices for creating effective marketing online and sales tool to grow your business.
• How to plan a marketing website through every stage of information architecture, design, and content strategy
• How to build a site that specializes in attracting visitors and converting them into prospects
• How to change your website into a sales tool using content strategy
• Apply these topics to the sites you build for your clients
About the Author:
Mark O'Brien is president of Newfangled Web Factory, which helps ad agencies build more effective marketing websites for their clients, concentrating on information architecture, usability, SEO, content strategy and social media. In his time at Newfangled, Mark has served as an HTML lackey, PHP programmer, systems administrator, new-business developer, project manager and finally president.