THE BATTLE CRY OF BELEAGUERED ART DIRECTORS EVERYWHERE
The WINNER of our first buyer's poll, by a more than two to one margin no less. Make the Logo Smaller remains one of our top sellers.
Designers around the globe love wearing this subtle slogan to the office.
Set in Neuzeit S, a 1966 geometric-grotesque hybrid redesign of Wilhelm C. Pischner's Neuzeit Grotesk, originally designed in 1928.
Silk screened in white on a black 6.1 oz cotton 2x1 rib boybeater tank top.