You'll Love This Book If:
- You want to master the use of fonts and lettering in your projects
- You want to learn how to make your own fonts!
- You want to create better, more professional looking logos—and learn how to sell them
This book puts the tools of innovative logo making into the hands of designers, giving them the expertise and inspiration they need to create their own lettering and art for truly unique logo design. It's the most comprehensive treatise on logos, fonts and lettering available! It will teach you how to make a font, design a logo and even sell your work.
In Logo, Font and Lettering Bible You'll learn how to:
- Design logos like the masters, learning both traditional sketching techniques as well as computer illustration
- Determine the right type for a job
- Properly kern, lead, space your type
- Draw your own fonts from scratch
- Create your own icons and other logo devices
- Sell your designs to clients and turn all this hard work into a profit
- And more!
Here's an excerpt from the author!
I wrote this book to enable you to expand your creativity and end your reliance upon the logos and fonts of other designers to become a logo and font designer yourself. Of course, there's nothing wrong with using OPF, especially if you like them. I do it myself—constantly, as we all do at times—but won't you feel proud when you can point to a logo or font and say, "Look, Ma, I drew that... by hand!"
This book truly is a bible for designers. It is completely comprehensive and shows you how to become an independent artist, from sketching to selling. The lessons in this book are essential to any designer looking to create their own fonts, or make their own icons. You'll learn how to pull off those little details that separate out the truly great designers from the amateurs and enthusiasts.
What People Are Saying
"A book that cuts through all the latter-day typographic clutter and shows how to make lettering work for almost any project. Cabarga's style, energy and sense of fun make this the most complete type and lettering manual I've ever seen,"—Roger Black