Fundamentals of Pricing & Marketing Ultimate Collection

Format: Paperback

SKU# U0347

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This Ultimate Collection contains five pricing and marketing resources that will give you the knowledge you need to advance your design career. You'll learn how to develop and implement successful marketing plans, what to charge for your work, how to think about money, and how to negotiate with clients. This collection will help any designer improve their business and thrive in the new creative economy.

Additional Content

Fundamentals of Pricing & Marketing Ultimate Collection includes:

	Developing a Successful Online Marketing Plan: HOW Design University Independent Study Workshop RETAIL: $299.99 Discover easy, low-cost strategies for finding great prospects, building relationships with clients and marketing your creative business. Now is the perfect time to define an online marketing plan that will take your creative business to new heights. This four-lesson design independent study workshop will teach you the strategies and tactics for using online tools to connect with your clients and prospects, build their trust, and develop relationships that lead to new projects. Course Outline: Lesson 1: Finding Your Ideal Target Market Lesson 2: Building or refining a marketing-smart website Lesson 3: Using LinkedIn to find clients Lesson 4: E-mail Marketing Strategies That Work
	The Ultimate Marketing Plan, 4th Edition RETAIL: $14.95 New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget. Now with updated examples, marketing techniques, and contributions from experts, Kennedy offers an approach that catapults companies to the cutting edge.
	Controlling the Money Conversation with Clients OnDemand DesignCast Series RETAIL: $125.00 Talking to clients about money can be one of the hardest topics for freelancers to tackle. But the process will go smoothly once you learn to take control. These four Creative Freelancer DesignCasts address every aspect of the money conversation, from targeting clients all the way through closing the sale. Finding and Reaching the Right Prospects OnDemand DesignCast. Determining the Client's Budget Before You Start OnDemand DesignCast Presenting Killer Proposals-OnDemand DesignCast Confidently Closing the Sale OnDemand DesignCast
	Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines RETAIL: $39.99 For years, the Graphic Artists Guild Handbook: Pricing and Ethical Guidelines has been the industry bible for graphic designers and illustrators. This, the 13th edition, continues the tradition with new information, listings and pricing information based on surveys of working designers. It addresses legal rights and issues such as how copyright laws affect the income and work of graphic artists. It also provides tips on how to negotiate the best deals and how and what to charge for work, and includes sample contracts. For design and illustration professionals, there is no more comprehensive and informative resource. The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.
	The Creative Professional's Guide to Money RETAIL: $22.99 Not only is there much misinformation regarding money and apprehension in dealing with it, but it's also a subject that is mostly taboo. People working in creative fields don't talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed. The Creative Professional's Guide to Money provides a collection of tools and ideas that will address financial questions common to many creatives.

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SKU	U0347
Format	Paperback

Retail: $501.93

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Quick Overview

You'll learn how to develop and implement successful marketing plans, what to charge for your work, how to think about money, and how to negotiate with clients.