Keep It Simple Stupid: The Art of Designing Ideas, OnDemand DesignCast

How is designing an idea different than designing a thing? Why is a simple solution harder to achieve than a complex solution? How do you go from endless possibility to a few commercially viable solutions? How does storytelling improve inventing? These are a few of the fundamental questions that drove the development of a design methodology at Fahrenheit 212, bringing our ideas (inventions) to life and leaving our clients thrilled.

Learn how a few words scribbled on a white board (an idea) become an invention (a thing) through storytelling (a video prototype).

About Faun Chapin
Faun Chapin currently heads the Creative Development Department at Fahrenheit 212, an innovation consultancy based in New York City. At Fahrenheit 212, Faun has built a design methodology rooted in innovation, cultural strategy, and branding. Her personal philosophy, Keep it Simple Stupid, informs all aspects of her work and lent itself to the naming of the design company she founded in 2000, KISSD. A skydiving bibliophile native to the Northern California coast, she is also a certified private detective.

About Fahrenheit 212

Fahrenheit 212 is an innovation consultancy that drives top-line growth by creating transformational new products, brands and businesses. Check back here regularly for the latest about us and relevant media coverage.

 

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Duration: 1 hour
Preview: Please click the video below to see a preview of this DesignCast. For access to all On Demand DesignCasts, visit