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In-House Design In Practice

The Practical Guide for In-House Designers

By Cathy Fishel

Format: Paperback

SKU# Z2012

Details

Whether you are an in-house graphic designer or another member of your project's creative team, this inspiring yet practical book offers effective ways to face day-to-day challenges and practice new techniques for staying current on emerging trends within the wider design community. Contains information relevant for every type of company and organization. Very helpful for marketing, human resource, and public relations professionals who may not have advanced design qualifications but who are involved in the design projects they present to new, existing, and future clients.

Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com.

Additional Information

SKU Z2012
Additional Feature 400 color photos
Author/Speaker/Editor Cathy Fishel
File/Trim Size 9 x 7
Format Paperback
ISBN 13 9781600610981
Number Of Pages 208

Retail: $25.00

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Quick Overview

Whether you are an in-house graphic designer or another member of your project's creative team, this inspiring yet practical book offers effective ways to face day-to-day challenges and practice new techniques for staying current on emerging trends within the wider design community.
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A must read! Review by sirwolliam

I was very impressed with this book. It's a must read for any in-house creative. Packed with great insights, case-studies and real world experiences from in-house designers from around the globe. It has useful strategies to help overcome creative and corporate roadblocks. Does a great job of identifying ways to show your departments true value and worth to the key decision makers in the corporate world. 5 stars!

(Posted on 4/12/10)

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