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Identity Essentials for Logo Designers

By Print Staff

Format: Download

SKU# T1979

You'll Love This Download If:

  • You're looking to glean identity knowledge from the masters, like Chermayeff & Geismar & Haviv
  • You want to take your logo and identity designs to the next level
  • You're looking to create iconic marks

With this download, you'll be able to hear from the masters — Chermayeff & Geismar & Haviv — the backstory behind crafting the iconic identities for brand's like Chase, Armani Exchange and the Women's Tennis Association. This download provides in-depth insights into the firm's process. Plus, explore the depiction of women in identity designs as Sagi Haviv walks readers through the firm's approach when designing the identities for three major global organizations centered around women.

Inside Print's Identity Essentials for Logo Designers, You'll Find:

  • An excerpt from the book "Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar."
  • The article "Strong is Beautiful," by Sagi Haviv, which explores the depiction of women in identity designs.
SKU T1979
Author/Speaker/Editor Print Staff
File Type PDF
Format Download
ISBN 13 9781440336317

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